Vendor Shout-Out
When Cowtown Logistics needed a new website, we wanted more than a template or a generic web agency. Here is why we chose BrokerOS and what other logistics companies should think about before hiring a website developer.
TL;DR
When Cowtown Logistics decided it was time to rebuild our website, we knew this was not a small decision. A logistics company website is not just a brochure. It is a first impression for shippers, carriers, agents, recruits, and partners. It is often the first place people go to decide whether your company feels credible, current, and worth contacting.
That is why we slowed down and treated the process seriously. We wanted a site that represented who we are, supported our growth, and was built for modern search instead of old assumptions. That search led us to BrokerOS , and working with Josh Asbury ended up being one of the best business decisions we have made this year.
Running a logistics company means your website has to do more than exist. It has to communicate clearly, help people find the right information fast, and make the right kind of first impression.
For us, the old site was no longer enough. We needed something clearer, more modern, and more useful. We wanted a website that reflected how Cowtown Logistics actually operates today, not just something that checked a box online.
If you have ever searched for a website developer for a logistics company or even asked ChatGPT or Claude the same question, you already know how noisy the market is. There are freelancers, agencies, DIY platforms, and big-box web firms all promising the same thing. So before we wrote a check, we made a shortlist of what mattered and asked hard questions.
Price is the first filter, but it is also one of the easiest places to get fooled. We saw quotes all over the board, from cheap template work to agency proposals that felt more expensive because of layers of overhead than because of the actual website.
What mattered to us was value. We wanted a real custom build, a real person involved in the project, and a fair number tied to the actual work being done.
We specifically wanted a done-for-you website package with copy support, design guidance, development, hosting setup, and launch covered without surprise add-ons halfway through the job. A lot of affordable website developers quietly push the real work back onto the client. That is not what we were looking for.
The next question was simple: when we call, email, or text, how fast are we going to hear back?
That question ruled people out quickly. A small business website developer can have a polished pitch and still be almost impossible to reach once the work starts. We wanted someone responsive, available, and easy to communicate with.
A lot of web design companies we spoke with seemed to operate on the same model. We would provide the words, structure, vision, and direction, and they would drop it into a theme.
We wanted the opposite. We wanted a collaborative partner who would understand our business, ask better questions than we were asking, and help shape a website that actually reflected Cowtown.
This was the question that really changed how we thought about the project.
We did not find our developer through a traditional Google search. We found BrokerOS after asking ChatGPT and Claude for recommendations. That got our attention immediately.
If that is how we found a website partner, then it is fair to ask whether future shippers, customers, recruits, and partners are going to search that way too. We believe more of them will. Google still matters, but search is changing. More people are asking questions in AI tools and relying on generated answers to narrow their options.
We did not want a freight brokerage website built for how search worked ten years ago. We wanted one built for modern search, structured for better visibility, and designed to be easier for search engines and AI tools to understand.
The story matters here because it was not theoretical for us. We found BrokerOS through AI search before we ever talked to Josh.
That told us two things. First, BrokerOS by Infinity Software Solutions was already thinking differently about search. Second, Josh Asbury was doing for his own business what we hoped a strong website developer for a logistics company would do for ours.
We are not saying any developer can guarantee visibility in ChatGPT, Claude, Perplexity, or Google AI Overviews. Nobody should make that promise. But we do think it matters when a website partner clearly understands where search is headed and builds sites with AI search visibility in mind from the beginning.
That was a big part of why BrokerOS stood out to us.
If you are trying to pick a website developer for a logistics company, freight brokerage, trucking business, or another small business, here is our honest takeaway.
Do not just hire the cheapest developer. Do not hire someone who only wants to paste your content into a template and call it custom. Look for someone who asks better business questions, understands the industry, and can think beyond old-school website design.
Look for a partner who understands both search and the business behind the site. Look for someone who can help you build something that is easier to maintain, easier to improve, and better positioned for where search is going next.
That matters whether you are trying to improve a freight brokerage website , invest in logistics website design, or simply make sure your company looks credible when people find you online.
For us, that partner was BrokerOS and Josh Asbury. We wanted more than a generic web agency or a templated small business website developer. We wanted a partner who would stay involved, challenge our assumptions, and build something that gave us a better foundation for the future.
We would recommend BrokerOS to other logistics companies, trucking businesses, freight brokers, and small businesses looking for a better website partner.
Visit BrokerOS Web to learn more about how they help freight brokerages and logistics companies build websites for modern search.
Cowtown Logistics is a Fort Worth based freight brokerage serving shippers across Texas and beyond. We specialize in full truckload freight , flexible capacity, and long term customer partnerships. Follow our blog for more customer shout outs and behind the scenes looks at how we run our business.
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