A Different Kind of Shout Out
Most of the customer stories we share on this blog are about the businesses we move freight for. This one is different. Today we want to publicly thank the company that fundamentally changed how we run Cowtown Logistics. We are talking about Prax Performance , the Fort Worth based human performance institute founded by brothers Andrew Geesbreght and Alex Geesbreght .
If you have been around our business in the last few years and noticed that something feels different about us, this is why. The training we received from Prax Performance is the single most impactful investment we have made in our company, and it did not start with a strategy session or a business plan. It started with us.
You can learn more about them at praxperformance.com , and we strongly recommend reading Andrew Geesbreght’s full bio here to understand the depth of experience behind this work.
How It Started: A Reach Out in 2022
In 2022, Andrew Geesbreght, one of the founders of Prax Performance, reached out to our group. At the time, Cowtown Logistics was growing fast and we were doing what most small business owners do, which is grinding through the day to day, putting out fires, and hoping the business would build itself around our effort.
Colby Baskin and Raegan Baskin, the owners of Cowtown Logistics, both decided to personally enroll in the full 13 month Prax Leadership course. Looking back, that decision was the turning point for our entire company.
What 13 Months at Prax Performance Actually Did
Prax does not teach generic business leadership. They teach what they call self leadership, which is the idea that you cannot effectively lead other people until you have learned how to lead yourself. It sounds simple. It is not.
Over those 13 months, Colby and Raegan went from being bosses to being actual leaders. Here is what that looked like in real life.
Colby Baskin’s Transformation
Before Prax, Colby had no real schedule. He was running the business day to day, reactive instead of proactive, and the company was running him instead of the other way around. His health was an afterthought. His time was not protected. His decisions were driven by whatever was loudest that morning.
Through the Prax Performance program, that completely changed. Colby lost 60 pounds. He built real habits around sleep, nutrition, and movement. He elevated himself out of the day to day grind so that the business could finally start running on systems instead of running on him. He became the kind of CEO who has time to think strategically because he is no longer drowning in tasks that should never have been his to begin with.
Raegan Baskin’s Transformation
Raegan stepped into her role as Chief Operating Officer of Cowtown Logistics during this same period, and she went through the Prax course alongside Colby. What she learned there shaped how she leads our entire team today.
The biggest insight for Raegan was that influence does not come from authority. It comes from example. By first creating healthy habits for herself, she found those habits started to rub off on the people around her. The team did not need to be lectured into better behavior. They watched their COO live it out, and they followed.
That is the Prax model in action. Lead yourself first. Everything else follows.
Why We Sent 70% of Our Company Through Pathfinder
Both Colby and Raegan found so much value in the personal growth that came out of those 13 months that they could not keep it to themselves. They wanted the same opportunity for the people who make Cowtown Logistics run every day.
So they offered up the shorter version of the Prax Performance program, called Pathfinder, to all of our employees. To date, 70% of our company has gone through the Pathfinder course, and the difference in our staff is undeniable. Better focus. Better decision making. Better ability to show up consistently and adjust to whatever the day throws at them. The quality of conversation inside our company has shifted. The quality of execution has shifted. We are simply a better business because of it.
What Is Pathfinder?
Pathfinder is Prax Performance’s 10 week intensive course designed to help individuals navigate their lives with purpose and clarity. It blends modern neuroscience with proven habit formation techniques. It launches with a half day classroom session and is followed by weekly small cohort coaching sessions that build physical wellness, mental resilience, values alignment, and mindful presence into your daily routine.
Think of Pathfinder as a personal compass. It anchors you to your highest priorities and helps you design habits that actually last.
The course covers four pillars:
- Mental. Cognitive and emotional resilience built through weekly practice and reflection.
- Physical. Sleep, nutrition, and movement treated as performance inputs, not afterthoughts.
- Behavioral. Presence cultivated through gratitude and intentional, values driven action.
- Aspirational. Alignment of your highest priorities and values with how you actually spend your time.
If you are an employer who wants to invest in your people and watch your company culture transform from the inside, Pathfinder is the program we recommend without hesitation.
What Is Prax Performance, Exactly?
For anyone hearing about Prax Performance for the first time, here is the short version.
Prax Performance, also known as Prax Leadership, is a Fort Worth based human performance institute. It was founded by brothers Andrew Geesbreght and Alex Geesbreght, both of whom previously co owned and operated PhysAssist Scribes, the first medical scribe company in the United States. After PhysAssist sold in 2014, Andrew earned his Master’s degree in Psychology with an emphasis in Organizational Leadership from The Chicago School and dedicated his professional life to the study of neuroleadership. Prax is the result.
The name comes from the Greek and Latin word praxis, which means practice. That is not a coincidence. Prax does not believe in canned seminars or theoretical frameworks. They believe transformation comes from doing the work, repeatedly, until new habits become who you are.
Their curriculum is practice based, science backed, and built on the principle that the most valuable asset in any organization is its people. They now serve three audiences through three divisions:
- Business. Self leadership and culture transformation for executives, owners, and entire companies. This is what Cowtown Logistics went through.
- Athlete. Mental performance training for competitors at every level, from high school through college and beyond.
- Family. Performance and habit work designed for households and family units.
If you want to dig into the philosophy and the people behind it, we cannot recommend enough that you visit praxperformance.com and read about Andrew Geesbreght’s background and approach.
Why This Matters for Any Business Owner Reading This
If you are a small business owner, an executive, or anyone trying to build something while also being a real human with a family, a body, and a life outside of work, please hear this. The biggest constraint on your business is almost never your strategy. It is you.
Prax Performance teaches you how to stop being the bottleneck. How to lead yourself first so you can lead others well. How to build habits that compound over years instead of falling apart in weeks. How to actually become the kind of leader your team deserves.
We are living proof that this works. Colby is 60 pounds lighter. Raegan leads with quiet authority instead of constant pressure. Our team is more capable, more consistent, and more aligned than at any point in our company’s history. And it all started with one phone call from Andrew Geesbreght in 2022.
The Bottom Line: Invest in Yourself First
Cowtown Logistics moves freight across Texas, but the most important thing we have ever moved is our own mindset. We owe that shift to Prax Performance, to Andrew and Alex Geesbreght, and to the team of coaches and practitioners who walked alongside us during those 13 months.
If you are a business owner in the Dallas Fort Worth area looking for executive coaching, leadership development, neuroleadership training, self leadership training, or a corporate wellness program that actually changes behavior, reach out to Prax Performance. If you are an athlete or a parent of an athlete looking for mental performance training, reach out to Prax. If you are a family that wants to grow together, reach out to Prax.
This is the company that helped us become better leaders, better operators, and frankly, better humans. We will be grateful to them for the rest of our careers.
Visit Prax Performance at praxperformance.com to learn more, or call their Fort Worth office at (817) 484.0151. To learn more about co founder Andrew Geesbreght and his work, visit his bio at the Geesbreght Group .
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Cowtown Logistics is a freight brokerage headquartered in Fort Worth, Texas, serving shippers nationwide. We specialize in full truckload freight , flexible carrier capacity, and long term customer partnerships built on trust. Follow our blog for more customer shout outs, leadership insights, and behind the scenes looks at how we run our business.
